Say Goodbye to Conventional Packaging: 5 Advantages to Wrap Around Packaging

It is easy to take for granted all of the little things that go into a product that we purchase. We oftentimes don't realize how the packaging of a certain item protects it from dirt, water, and potential damage. Over time, your products can even start to lose value if they are not stored in the appropriate packing not only at the time of production but at the time of sale.

Wrap-around packaging has been an effective way that companies have been able to protect their products and prolong their life span on store shelves. There are many advantages to wrap-around packaging which makes it stand out from other options on the market.

What Are Wrap-around Cases?

A wrap-around case is made of multiple layers of rigid cardboard that is wrapped around a product so that it is fully enclosed with no open sides. A manufacturer can opt for this option instead of opting for a standard cardboard box to protect their product or even for a plastic clamshell.

Although wrap-around cases only come in one size, they offer more protection than traditional cardboard boxes and can be purchased in custom sizes as well. The rigid structure of the case also prevents it from being crushed so there is no need to worry about protecting your product from other items on the shelf or from being stepped on by a shopper.

Wrap-around cases do not include a lid so the product itself is fully visible to potential buyers which also helps to attract more attention from shoppers. This design allows for full advertising of your product because there are no blind spots for consumers to overlook your package.

It is important to note that wrap-around packaging does not protect products from being slashed or stabbed by another product's packaging. Although this may not be a concern for every type of product that you are looking to sell, it is still something that should be considered before making the decision to purchase wrap-around cases.

Wrap-around Packaging vs. Traditional Packaging

For starters, wrap-around packaging is more cost-effective than traditional box packaging. Although there are additional design costs that come into play, you won't have to pay the added expense of taping your boxes shut. The package can simply be wrapped until it is fully closed instead of having to rely on staples and tape which can tear the cardboard and decrease the longevity of your product.

In addition to saving money on packaging, this option also saves you time which allows you to spend more time manufacturing other parts of your company. The wrap-around case can be fully developed by a design team and then sent off for production so that once the cases have been shipped back from their printer, they can immediately be filled with your product and sent off to store shelves.

This means that you won't have to spend additional effort and time double-checking the packaging of every item you send out into the world. You can also rest assured that your product will be fully protected at all times whereas traditional boxes may not always be taped down securely which opens up the potential for damage.

The Advantages of Wrap Around Packaging  

The following are five reasons why your company should consider using wrap-around cases for your next product.

Advantage #1: Protects Product During Shipping

When you are looking for a way to get your product from one place to another, you have to consider all of the ways that it could get broken or damaged. Wrap-around packaging is an option that provides better protection than other options. This type of packaging can keep your product intact during times when it's being tossed around in large trucks and trailers. In fact, you can expect that this type of packaging will hold up to just about everything.

Advantage #2: Tampering Will Be Eliminated

With wrap-around packaging, you won't have to worry about the security of your products when people are in line getting their items checked out. The package can be sealed so that customers cannot get into it without having to damage the item inside. This will eliminate any tampering that could change how safe or effective your product is.

Advantage #3: It's Actually More Affordable

At first glance, wrap-around packaging might seem like it's more expensive than the other options on the market. In actuality, this type of packaging is actually less expensive than traditional boxes. Plus, you won't have to worry about having to repackage your item every time that someone purchases it. That makes wrap-around packaging a great choice for those who do a lot of volumes and rely on repeat customers.

Advantage #4: Wrap-around Packaging Fits All Sizes

Since wrap-around cases come in a standard size, you won't have to worry about trying to find boxes that will fit your product after it has been manufactured. You can forget about having to pay extra for custom packaging and worrying about meeting minimum order requirements.

Advantage #5: It's More Eco-Friendly

Although this option will depend on how it is produced, wrap-around packaging can actually be more eco-friendly than other options. Since the case is made of multiple layers of cardboard, it is less likely to end up in a landfill after being used. Opposed to plastic cases which are manufactured with petroleum and then require energy for shipping, this option is often more energy efficient.

Are You Still Looking for the Right Packaging Option?

Wraparound cases are an option that can be used in multiple industries to protect products that will be placed in different environments. This type of packaging is the best way to ensure that your product remains in its original form, no matter where it ends up when it leaves your warehouse.

If you're in dire need of a well-rounded packaging solution, look no further, BluePrint has what you need. BluePrint Automation is one of the biggest players in the packaging automation field. They specialize in end-of-the-line packaging, and no matter the industry, they can help you.

Make sure to contact BluePrint Automation today and check out their cost-effective, user-friendly packaging solutions.