How an Efficient Packaging Strategy Improves the Bottom Line

Retailers are always looking for ways to increase profits, especially during the pandemic, when people are scrapping to stay afloat. One strategy that can help you improve your bottom line significantly is retail-ready packaging.

How Retail-Ready Packaging Works

Many companies that distribute their product for retail sales will use retail-ready packaging. This type of packaging is also referred to as "store retail" retail. It's ideal for manufacturers who are looking to expand into retail sales, vendors who want to increase the number of stores they sell their products, and retailers who want to sell commodity items that don't require a lot of retail packaging.

Retail-ready packaging is designed for retail stores and it's perfect for keeping small, lightweight products clean, organized, and secure. It also helps retail companies manage their inventory efficiently. This type of retail packaging comes in many different styles so you can choose one that best suits your retail needs. Some retail-ready packaging is designed for specific retail environments, like retail stores that sell clothing.

Most shelf-ready packages are multi use or reusable containers so you can preserve them and keep them organized. They may be made out of plastic, cardboard, or some other durable material. Standard retail boxes with lids are useful for storing retail items while they are not out on the floor. You could also use retail boxes with lids to transport retail items from your warehouse.

Retail-Ready Packaging = Improved Profits

There are many reasons retail-ready packaging benefits businesses. First, retail-ready packaging is reusable and can be used more than once. This cuts down on retail waste, so your company will benefit from lower shipping fees and less clutter in your warehouse.

Since retail-ready packages are designed for retail organizations, they're made to look organized and cohesive when displayed at retail stores. Retailers may give you a better price for retail items if the retail packaging is easy to organize and looks professional. Shelf-ready packaging can also help you maximize retail space while keeping retail products clean and organized.

Retailers will often presell retail inventory, so there's a good chance they'll be more willing to work with you. In exchange for using retail-ready packaging, retail stores will often give you retail shelf space so you can sell your retail products.

Shelf-ready packaging is also ideal for retailers who are interested in selling retail items online. Once the retail package has been used to display the retail product at a retail store, it can be taken home and reused by potential buyers.

Benefits of Retail-Ready Packaging

There are many benefits to using retail-ready packaging. Some of the most significant ones include:

1. It Benefits You And the Retailers

Retailers will often buy back your shelf-ready packages so you can re-use them and lower per-item shipping costs.

2. Better Appearance

Retail-ready packaging also ensures a more professional appearance at retail stores. Retailers will give you a better chance of earning a profit with organized retail displays that look clean and cohesive from product to product. This is especially effective if you're selling the same type of product in different colors or varieties.

3. Eco-Friendliness

Retailers want to buy from suppliers who use eco-friendly materials that conform to government standards for health and safety purposes, such as recyclable plastics and recycled cardboard boxes for promotional mailings. This type of advertising is perfect for attracting environmentally conscious consumers without breaking the bank on expensive retail marketing campaigns.

4. It's Faster and Easier Than Custom Packaging

Creating shelf-ready packaging designs don't require several rounds of revisions like it does with custom retail boxes. You can get your products on the shelves faster while still maintaining a professional look.

5. Reusable Packaging

Because retail packaging is almost always reusable, it's often designed to be kept and organized. Standard retail boxes with lids are ideal for storing retail items while they aren't being displayed on the sales floor. You can also use them to transport retail items from your warehouse or storage area to your store.

6. You'll Receive Better Prices

Retail stores give better prices to suppliers who use retail packaging that looks professional and organized when it's on display because it shows that the manufacturer understands how to run a business efficiently.

7. Safety During Transport

Customizing retail boxes with lids can make it easier for retailers to transport items from their warehouse to the store shelves without damaging them in transit or taking up excess space in their vehicle or storage area. Package designs can even include stacking features that make it easier to transport multiple retail items at once.

8. Improved Branding

Customizing retail-ready packaging with printed stickers and labels will help you promote your business. It will also raise brand awareness among consumers who visit your retail store or browse your products online.

9. You'll Get Better Deals

Retailers may give better deals to suppliers who agree to use shelf-ready packaging because it cuts down on the clutter in their storage areas and warehouse spaces, which helps them work more efficiently and saves time when they're preparing for large sales events such as Black Friday weekend.

10. Increased Brand Loyalty 

Environmentally conscious consumers like knowing that retail manufacturers are making eco-friendly decisions about how they package and store their products before they sell them to customers, so using shelf-ready packages is a great way to build your brand loyalty among local customers who are particularly conscious about green marketing tactics.

Customizing Shelf-Ready Packages with Labels and Stickers

One way to ensure that your shelf-ready packages will be well received by retailers is to customize them with printed stickers, custom printed labels, and barcodes. Stickers are useful because they can be applied directly onto the packaging so your brand's name or logo is always visible to customers when they're shopping for a particular product.

Depending on how big you want your sticker design to appear, you may need to use different types of stickers that range from promotional round labels that measure one inch in diameter all the way up to 18-inch wide banners that stand out prominently against retail display boxes and other pieces of shelf-ready packaging materials.

Start Improving Your Bottom Line With Efficient Packaging!

Making the switch from retail to shelf-ready packaging is a great way for manufacturers to improve their sales. With so many benefits associated with using RRP, it's no wonder that more and more suppliers are choosing this type of display system instead of traditional packaging methods.

Everyone who purchases products from retail stores knows how important effective packaging is. Retail-ready boxes have a big impact on customers' opinions about your brand, so it's important to take advantage of all the opportunities in your package design. If you have any design-related questions, feel free to contact BluePrint Automation today.